Classic with a Modern Edge

We are a boutique integrated marketing agency that combines interactive technologies with traditional marketing. This unique intersection enables us to provide dynamic solutions to companies looking to launch, create buzz, engage with customers, develop strategic partnerships, and grow their business through branding, marketing, advertising and PR. We continually interpret current trends and implement what’s hot and now.

An International Adventure

Refreshed Brand Identity and secured strategic sponsorships to generate PR and expand community outreach.

Experience Modern Luxury

Aligned Celebrity Cruises with targeted regional events, strategic partnerships and activations. Established strong relationships with media and key influencers. Developed creative marketing collateral and social media to drive brand awareness and engagement.

Spice It Up

Designed creative brand direction and marketing collateral to align with a custom, targeted social media strategy in order to grow engagement and drive traffic.

Investing Where it Counts

Designed powerful digital marketing creatives and implemented social media strategy to increase brand awareness and drive website traffic and conversions.

Property Management Made Easy

Designed and developed custom interface, revolutionizing property management in a clean and easy-to-use format.

What We do
What We Do

Spritz is a team of passionate designers, marketers, engineers, strategists, and entrepreneurs who get the job done. We are business rockstars in the following:

Internet Marketing

Internet Marketing

  • Search Engine Optimization (SEO)
  • Website Analytics
  • Minisite development
  • Search Engine Marketing (SEM)

Social Media

Social Media

  • Social Media Marketing
  • Digital Marketing Strategy
  • Email Marketing
  • Social Media Management

Web Design & Development

Web Design & Development

  • User Experience Design
  • Responsive Websites
  • E-commerce Websites
  • Web App Development
  • Javascript and jQuery
  • HTML5, PHP and CSS3
  • CMS

Mobile Applications

Mobile Applications

  • iPhone Applications
  • Android Applications
  • Mobile/tablet website



  • Visual & Verbal Branding
  • Identity Standards Development
  • Brand Development & Strategy
  • Rebranding



  • Invitation/Theme Design
  • Guest List Management
  • Event Marketing/PR
  • Event Planning
  • Post Event Logistics
  • Nonprofit Events & Fundraisers

Marketing and Strategy

Marketing and Strategy

  • Strategic Alliances
  • Product Placement /
  • Cause marketing
  • Brand Recognition
  • Business Networking

Public Relations

Public Relations

  • Press Releases
  • Content Development
  • Media Relations
  • Online Community
  • Image Management

Spritz develops creative, professional and high quality customized marketing programs to fit the needs of each client. Whether it is a Fortune 500 company or a community non-profit, we are committed and give equal attention to details, ensuring unique, dynamic and successful results.


Designed, developed and implemented campaign for app launch to increase downloads and fan engagement.


Spearheaded grassroot marketing through guerilla street teams and special event sponsorships and activations.


Aligned with premium brands and key local events while establishing strategic tie-ins and generating brand awareness and engagement.


Designed and established a web presence for NEXT Lighting through capturing their brand identity and ongoing SEO efforts.


Generate awareness of the organization and its fundraising efforts to support Family House through their expansion phase.


Launched USA 76, developed the brand look and feel, and continue ongoing marketing campaigns with brand building and PR.


Refreshed brand identity and created strategic tie-ins for cause marketing and organizational communication.


Developed strategic partnerships and sponsorship opportunities for this iconic San Francisco experience.

Scoma's Restaurant

Implemented brand revamp through web design and development, SEO, social media, special events, public relations, & creative design


Executed 3 private opening events: designed invitations & managed guest lists with ongoing national and international media outreach.


Managed PR and media outreach, established media partnerships and secured local coverage in the SF and Portland markets.


Designed and developed website, establishing a strong online presence and ongoing SEO support.

america scores

Sponsorship and strategic alliances, Public Relations & special event execution.

hard rock cafe

Spritz activated a mobile marketing campaign & a Facebook advertising campaign.


Designed and developed brand identity, including logo and website

Bay Area Lyme Foundation

Spearheaded PR and marketing through building brand recognition in the San Francisco Bay Community

Innovative Insights

Developed branding with logo and website design and development

Joel Goodrich

Executed rebranding with logo and website design and development

Leadership Balance

Designed website to align with existing branding and business goals

Cova Hotel

Administered social media fan acquisition, campaigns and engagement

E&O Asian Kitchen

Designed and executed social media engagement & campaigns, creative and web design

Santé Nuts

Developed special event activations, marketing and cause-related promotions & creative design


Lead special event activations, marketing and partner relations for market penetration in the SF Bay Area & cause-related partnerships

mrCrave Bistro + Café

Initiated branding, creative design, social media fan acquisition, campaigns and engagement

  • ECHO Marketing
  • Jeffrey Siger
  • Melissa Galliani
  • NEXT Lighting
  • Panorama on the Hill
  • RAL & Associates
  • Ryan Lucero
  • Samara Public Relations
  • Seating & Mobility of India
  • The Marketing Method Group
  • The Old Clam House
  • Tommy Toy’s Cuisine Chinoise
Community Involvement
Phase 1Phase 1
Who We Are
Beth Schnitzer
Raghu Shivaram
Kaley Gelineau
Jastin Aguinaldo
Akil Johnson
Alejandra Hernandez
Jordan Bennett
Tiffany Lin
Karen Hsing
Audrey Yung
Aude Mazaud

Spritz is a boutique Interactive Marketing Agency where technology meets marketing. We uniquely combine interactive technologies with traditional marketing. This intersection enables us to provide dynamic strategic solutions to companies small, medium and large. We continually interpret current trends and implement what's "hot" and "now".

Beth Schnitzer Co-Founder
Education : Bachelor’s degree in Business Administration, University of Massachusetts, Amherst
Superstar in : Partnership Marketing, Business Development, Connecting people
Loves : Working out, tennis, traveling, food & wine.
Career highlights : NFL Properties, FIFA World Cup Soccer, Atlanta Centennial Olympic Games, San Francisco 49ers Foundation, Skate Nation, PIER 39 Strategic Alliances.
Extras : WISE San Francisco Chapter – President & Founding Member; WISE – National Board Member; Red Cross Bay Area – Committee Member; Richmond Ermet AIDS Foundation – Board member; BASOC – Board member; Dress For Success San Francisco Chapter – Advisory Council; National Senior Games – Board Member.
What the Spritz team says : Beth has an endless amount of energy and passion for marketing that is inspiring and contagious. Beth is known for her big heart, involvement in the community and desire to give back. She is nick named “Worlds Greatest Networker” and prides herself on her vast array of relationships in San Francisco and beyond. This is part of what makes Spritz successful.
Raghu Shivaram Co-Founder
Education : Master’s Degree in Electrical & Computer Engineering, Southern Illinois University Carbondale.
Superstar in : Business Development, Gadgets, Apps, and anything technology
Loves : Fishing, photography, swimming, traveling, food & wine, music, connecting people.
Career highlights : Earthlink at Mphasis, SIUC Networking Engineering Dept, Advisor at JumpFox LLC.
Extras : Richmond Ermet AIDS Foundation – Board Member; Association of Kannada Kootas of America (AKKA) – Board Member; San Francisco Bangalore Sister Cities Initiative – 2020 Committee member; Red Cross Bay Area – Committee Member.
What the Spritz team says : Raghu is dedicated, persistent, and never loses his cool; Raghu’s deep understanding in both marketing and technology is one of our most significant resources. Raghu has a vast personal and professional network and is truly international in business building and networking around the globe, where everyone you ask has deep respect for him.
Kaley Gelineau Account Manager
Education : Bachelors degree in English from Cal Poly, San Luis Obispo
Superstar in : Syntax, communication, creativity, branding and campaign development.
Loves : Traveling, reading, writing, cooking and being active
Career highlights : Spearheaded multichannel marketing campaigns with Kristi Yamaguchi’s Always Dream Foundation, led social campaigns during the Sochi 2014 Winter Olympics, directed branding and re-branding exercises for multiple startups and existing restaurants & companies, secured press placements in national & international publications like the New York Daily News, Huffpost, Better Homes and Gardens,, 7×7, KTVU, San Francisco Magazine, The San Francisco Chronicle, etc.
Extras : Ceramicist, animal lover, and aspiring fiction writer.
What the Spritz team says : Kaley brings a positive force of inertia with her energy and presence. Her spirit, dedication and ability to constantly multitask at any given time makes her a tremendous addition to the team!
Jastin Aguinaldo Creative Designer
Education : BFA in Web Design and New Media
Superstar in : Branding, Web Design, Graphic Design, Motion Graphics
Loves : Randomly singing and serenading co-workers until it gets awkward
Career highlights : Conceptualized and designed Kristi Yamaguchi’s Always Dream Foundation’s website, created brand vision and collateral for Sonoma International Film Festival, generated design direction for 6-month cross platform campaign for E&O Kitchen and Bar, and implemented design direction for creative material for Celebrity Cruises San Francisco.
Extras : Love to paint and going to the beach.
What the Spritz team says : Jastin strives for perfection and tackles each project with new eyes and energy. He brings an entirely new dimension to the team. Plus, he’s an awesome vocal artist, great for that afternoon boost of energy!
Akil Johnson Associate Creative Designer
Education : Studying Web Design & New Media at the Academy of Art University. BFA expected in 2016.
Superstar in : Web Design and Branding
Loves : Hiking, sports, and spending time with family
Career highlights : Received scholarship to Academy of Art, Designed user interface and branding guidelines for BodyFi.
Extras : Plays for the basketball team at the Academy of Art.
What the Spritz team says : Our basketball guru and design extraordinaire, Akil brings a silent strength to our design team. His willingness to learn and enthusiasm is a constant inspiration.
Alejandra Hernandez Associate Creative Designer
Education : Studying Graphic Design at the Academy of Art University. BFA expected in 2016.
Superstar in : Branding, Graphic Design, Packaging, Motion Graphics
Loves : Adventures, Design, Photography, Sketching, Food, spending time with family & friends.
Career highlights : Was entered into Academy of Art University’s annual Winter Show in 2013 for a packaging product line.
Extras : Loves boba, coffee, and tea. Instagram junkie.
What the Spritz team says : Alejandra brings such positive energy to the Spritz team! Our graphic design guru, she is always eager to learn and tackle any challenge that comes her way.
Jordan Bennett Project & Account Coordinator
Education : B.A. in Public Relations, Minor in Marketing from the University of Southern California
Superstar in : Grammar, organization, strategy, project management
Loves : Reading, traveling, exploring new cities, baking gluten-free desserts
Career highlights : Developed international marketing skills at global communications firm FleishmanHillard in London and a tech startup in Tel Aviv; Worked with clients including Converse, Mercedes-Benz, Little Tikes, Netflix and Chobani Yogurt
Extras : Born and raised in LA, aspiring yogi, animal lover
What the Spritz team says : Sharp and ready to tackle any challenge, Jordan brings a positive source of strength to our team. Her patience and creative insight keeps the team accountable and on-task, plus, she’s super fun to work with!
Tiffany Lin Associate Account Manager
Education : Psychology Major from University of California, Berkeley
Superstar in : Market research, Branding, Strategy
Loves : Design, Baking, Billiards, Traveling
Career highlights : Presented 2013 Automotive Trends Report in Advertising for Audi at Venables Bell and Partners
Extras : DIY Enthusiast and Aspiring Food Photographer
What the Spritz team says : Tiffany is sharp as a tack, and is ready to take on any challenge thrown her way! Her insights and quiet energy motivates the team to stay on track. She is dedicated, thorough and super fun to work with!
Karen Hsing Associate Account Manager
Education : B.A. in Communications and Economics from University of California, San Diego
Superstar in : Creativity, strategy, branding
Loves : Food, Cooking, baking, crafts, traveling, hiking
Career highlights : Graphic design for the World Trade Center San Diego, artistic branding for the Annual Skylight Client Conference, press conference event assistance at Ketchum Inc. Taiwan, market research for Nokia (formerly, Nokia Siemens Networks)
Extras : Animal lover, plays piano, cooks authentic Taiwanese food.
What the Spritz team says : Full of creativity and a bubbly personality, Karen brings thoughtful ideas and excitement to the team. Her enthusiasm for new projects is so inspirational!
Audrey Yung Marketing Assistant
Education : B.A. in East Asian Studies from New York University
Superstar in : General research, copywriting
Loves : Reading, writing, baking
Career highlights : Scoring a media placement in the San Jose Mercury News
Extras : Does translation work in her spare time, serial shower singer
What the Spritz team says : Extremely diligent and thorough, Audrey is dynamite at researching and ensuring the team stays up to date with current trends. She has this incredible knack for keeping tabs on the best restaurants, which keeps Spritz full and happy!
Aude Mazaud Marketing Assistant
Education : Master’s degree in Marketing from EM Strasbourg Business School (University of Strasbourg), France
Superstar in : Branding, Event Marketing, Cultural Sensitivity
Loves : Traveling, Hiking, History and Nutella
Career highlights : Provided support for the organization of an international trade show at the French Government Tourist Office in Los Angeles. Category Manager Assistant at Virgin Stores France.
Extras : Plays the flute.
What the Spritz team says : Aude brings a certain savoir-faire to our team with her infectious energy and dedication. Her drive to constantly succeed and grow pushes the team to remain a step ahead in all avenues. Plus, she has this killer French accent that makes us all jealous.
April 2015
BY: Spritz

Google’s Mobile Friendly Update

On Wednesday, Google rolled out a significant change in the way mobile search results are displayed. The update, announced earlier this year on Google’s blog, means that the search engine will now prioritize and boost mobile-friendly sites in mobile search rankings. It’s an essential change due to the amount of people who now use smartphones to conduct searches. According to Smart Insights, 80% of Internet users own and use smartphones to search the Internet.

The update favors mobile-friendly sites to improve overall search user experience. “Now searchers can more easily find high quality and relevant results where text is readable without tapping or zooming, tap targets are spaced appropriately, and the page avoids unplayable content or horizontal scrolling,” the company wrote in its blog. It only affects search rankings for individual pages on mobile devices, but this change applies to searches in all languages and in all countries where Google operates.

The change will most directly affect small business owners who may not be aware that there could be significant decreases in mobile traffic from Google Search. However, websites that aren’t optimized for mobile devices won’t be at a disadvantage completely. Google will still use a variety of signals, such as specific keywords, to rank search results. This means that a page that is not mobile-friendly will still rank high if it contains high quality content and is relevant to the search query. Additionally, once a website become mobile-friendly, Google will automatically re-process the pages.

To determine if your website is mobile-friendly, Google has set up a Mobile-Friendly Test to examine individual pages and a Mobile Usability report in Webmaster Tools to check the status of your entire site.

Read More
April 2015
BY: Spritz

Welcoming. Entertaining. Inspiring. Three Years and Counting! #SIFF15

The 18th Annual Sonoma International Film Festival (SIFF) kicked off spring from Mar. 25-29, 2015.  Featuring more than 100 selected films from 25 countries, SIFF brought five days of fun, food, and unforgettable world cinema to the heart of wine country.

As SIFF’s proud marketing and creative agency for three consecutive years, Spritz has not only witnessed the the tremendous growth of the festival throughout the years, but also increased our own involvement in supporting and spearheading the event. This year, we invited and hosted more sponsors, partners, media, key influencers and special guests than ever before!

The Opening Night films featured Alan Rickman’s directorial debut film A Little Chaos (starring Rickman himself and Kate Winslet), which was preceded by the Academy Award winning short “Feast,” as well as American independent feature The Week, which was preceded by the Susan Atherton sponsored short, “Artoo in Love.” Although neither Rickman nor Winslet were able to attend SIFF this year, Spritz facilitated a partnership with Madame Tussaud’s San Francisco, who brought Kate Winslet’s detailed figure to the Opening Night Reception. A hit at the festival, the lifelike wax version of Kate stood at the entrance of the Backlot Tent VIP Lounge, and was the star of many star-struck fans and their photoshoots.

Spritz was also proud to invite renowned media guests and fashionistas to the Celebrity Cruises sponsored film screenings of Dior and I. Guests who were lucky enough to gain access to the sold-out film screenings were able to experience a taste of Celebrity Cruises’ signature modern luxury lifestyle with complimentary glasses of Breathless sparkling wine.

We also were delighted to have many returning sponsors, and had the pleasure of introducing a number of new sponsors such as: Emirates Airlines, Where magazine, 7×7, KCBS, Alice Radio, SF Travel, USTA NorCal, and philanthropist Susan Atherton.

To top off the incredible five day event, the entire Spritz team had the pleasure of attending the screening of Dukhtar, a groundbreaking Pakistani movie directed by Afia Nathaniel, which was presented by none other than our own CEO and Co-founder, Raghu Shivaram. We couldn’t have been happier to discover that the film won the Best World Movie Award at the Sunday night Awards Ceremony!

As always, we are extremely honored and proud to support SIFF and we look forward to continue our partnership through the upcoming year-round events, in addition to the 19th Annual Sonoma International Film Festival!

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March 2015
BY: Spritz

Spritz and Silicon Studio Plug into #GDC2015

Last week, Spritz was on site at Moscone Center for the 2015 Game Developers’ Conference #GDC2015, a much anticipated event for the local games community, assisting international client Silicon Studio. In comparison to other popular gaming events, such as PAX or E3, GDC is more strongly concentrated on the development and design aspect of games, offering extensive summits on game creation using rendering engines like Unreal Engine and Unity, issues of representation in the industry, as well as game-centric discussions on storytelling, coding and construction, as well as game-related artistry.

A reputable Tokyo-based middleware and development firm partnered with the likes of Pixar and ARM, Silicon Studio made a splash at the GDC Expo with its sleek, white booth, boasting large, 80” screens to feature and demo the newest features of its rendering engine Mizuchi, alongside flagship optical effects middleware YEBIS 3, and C# gaming engine Paradox. Spritz made arrangements for Silicon Studio events and outings, locating party venues, transportation, and local tours. Spritz also sourced brand ambassadors to help with promotional, on-site activities, and coordinated orders for premium branded products, such as mints and premium chocolates. With the ambassadors distributing uchiwa fans and chocolates for some sweet relief on the jam-packed expo floor, Silicon Studio drew in attendees for their demo and information sessions.

Mobile games surely proved their growing strength at GDC this year, with a significant mobile game app and advertising presence. Most of all, the expo floor seemed captured by virtual reality systems, with Oculus taking up a central spot spanning three booths, with Crescent Bay gear utilized at various other booths for more in-depth gaming experiences. Samsung VR was also available for demo, and Razr’s ambitious Hacker Dev open-source VR headset and software skeleton was available to try.

GDC also hosted GDC Play, both a playground and exhibition floor for emerging, indie game studios whose creations could be soon to launch, or still in development. Friday student ticket discounts flooded the Career Center, where software studios and development tools sought new employees. Additional indie game showcases and lounges, and an Atari showcase from the Video Game History Museum, added to the excitement.

For more information on Silicon Studio and their products, check out their English language website here, or read more about their middleware in the March issue of Develop magazine.

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February 2015
BY: Spritz

College Tour Planner

College Tour Planner

Spring break is on the horizon, and with it comes the spring college tour! As seniors wait to hear back on their college acceptances, enterprising sophomores and juniors take the opportunity to go look at prospective colleges around the nation. But planning the logistics of a college tour can be difficult, which is where College Kickstart’s new College Tour Planner comes in.

Concentrating around eight popular destinations for college tours, Boston, New York City, Syracuse, Washington DC, Chicago, Cleveland, San Francisco and Los Angeles, the trip planner will identify select schools within a 200 mile radius of your destination, sorting them by school size and campus settings.

By selecting the schools you want and adding them to your itinerary, you can access information on campus visit options, links to reservations and school visit calendars, as well as the times when school is not in session. Drag and drop your schools in the order you’d like to see them—the trip planner will automatically generate a route with estimated driving time via Google Maps, so you can add your own trip adjustments here and there.

With this tour planner, College Kickstart hopes to make students’ college tour experiences that much easier to plan and organize. Spritz is proud to be a part of College Kickstart’s growth as it continues to expand and support the needs of rising senior students. Read more about the College Tour Planner here or get started on your own trip!

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February 2015
BY: Spritz

Mobile Media Summit #MMSSF15

Last Monday, we attended the Mobile Media Summit #MMSSF15, an all-day conference led by today’s industry leaders who focused on marketing tactics in the mobile world. With an increasingly mobile-driven environment, mobile marketing has become the forefront of much debate and consideration, most of which remains in the seemingly endless “exploratory” phase. Here are a few takeaways from #MMSSF15:

1) People increasingly spend more time on their mobile device than anywhere other device, averaging 150 touch points per day.

What this means: Marketing efforts must be tailored to mobile first. However, this does not mean you are encouraged to blast everything out via mobile device. Your audience reacts differently on mobile than on desktop; they are much less tolerant of advertising, prompting marketers to get more creative than they have in recorded history.

2) Make your ad dollars count

What this means: Get to know your audience. We have 8 seconds to convert a user before we lose them, so it’s crucial that we tailor our content to align with their interests. For example, if 56% of your audience drives mini vans, tailor your creative material to reflect that behavior: show an advertisement with a mini van for maximum impact. It is through this integrated marketing campaign strategy that we discover the most effective way to attract customers.

3) Make things mobile

What this means: Standardize your creative. If you start with mobile, it’s much easier to adjust your creative to scale up, than to scale back. It’s high time we start thinking of mobile as an “and” instead of an “or” to create effective campaigns. In this way, we’ve changed the way we market to fit consumer needs, as opposed to hoping consumer behavior will follow. Fun takeaway: mobile video views are on the rise, showing higher conversion rates.

4) Measuring is a mystery

What this means: Looking for sheer disappointment? Look no further, folks. We’re sitting at the intersection of digital and traditional media, with no trusted sources for mobile metrics. The important key here is to find a way to go beyond the click-through rate, and find a way to measure the impact of the campaign on offline behavior. How you ask? Sadly, it still remains a mystery. Until then, we proudly track click-through traffic, customer conversion rate, and wave our circulation and impression flags high.

5) Be engaging

What this means: Don’t put information out there that you, yourself, wouldn’t want to read. Find ways to relate to your target demographic, and upon understanding their behavior, compose a message that begs for interaction. Above all, get creative, and have fun!

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Let's Talk!

Give us a call!

Looking for quality and creativity for your marketing needs? We’d love to work with you
and deliver our hands-on interactive marketing solutions!

Spritz…where technology meets marketing.

Our offices:

San Francisco (Headquarters)
660 Sacramento St,
Suite 200, San Francisco
CA 94111
1/1, 8th Main, WOC,
Shivanagar, Rajajinagar
Bangalore 560010